3 Reasons Why the Vice-Presidency Matters

3 Reasons Why the Vice-Presidency Matters

“My country,” a frustrated John Adams once wrote about the vice presidency, “has in its wisdom contrived for me the most insignificant office that ever the invention of man contrived or his imagination conceived.”  He has not been alone throughout our...
What Voters & States Will Elect the Next President?

What Voters & States Will Elect the Next President?

Winning the Presidency involves an understanding of changing demographics and identifying constituencies likely to support a candidate.  But it also involves campaigning strategically in key battleground states in order to win the Electoral College, which ultimately...
Media, Marketing, and the Making of the President

Media, Marketing, and the Making of the President

Every four years, the American people elect a President.  And while we hope that the voters look at the policy positions of the candidates, their temperament and suitability for the office, their experience and qualifications, the fact is that running for President...